We decided to ‘refresh our brand’ as opposed to completely re-branding as we wanted to retain brand recognition and brand value. Our logo has subtly changed but we have retained our strapline ‘It’s our business to protect’ as it is meaningful and aligned with our vision and values.
Following the acquisition of First Order Red Ltd (FOR) in 2013, both businesses are now fully aligned and integrated as a single operation. It therefore makes sense to refer to ourselves as ‘Santia’ in the future, whilst maintaining ‘a trading style of FOR’ to provide continuity and familiarity of service to our customers. It also enables us to reinforce the brand value and reputation of FOR, which has particular strength in the higher education sector in the Midlands.
Our new website is designed to be informative and makes it easier for customers to contact us and buy all of our training services online. Further developments are planned for the coming months as the site evolves, and we welcome customer feedback either via our Enquiries page or social media.
Today we launch our new website and Brand Standards as part of our new corporate identity. The fresh take on some of our original brand elements reflect both the heritage we are proud of, and the company we aspire to be today. 
- Amy Jones, Business Development Manager
